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Chiseled arms extended above her head, Raver Girl poses atop platform shoes, ready for an all-night boogie oogie scene.
Ditto for the rest of the homegirls straight out of Delia Hodson’s Los Angeles street-inspired Girl Power sticker series.
Hodson, 29, started New Breed--one of Los Angeles’ freshest fashion labels--along with Patrick Wood, also 29, in 1994.
This summer, their company was named by the Action Sports retail group as one of the 10 industry entrepreneurs to watch. Hodson’s retro denim Boob Tubes (tube tops), Lux Tux camisoles and tops with urban messages such as “Too Cute to Shoot” were a big hit.
But it’s Hodson’s Girl Power stickers, 11 in the series, 75 cents to $1.50 each, that have put her on the map--not to mention on notebooks, backpacks, purses, suitcases and baby doll T-shirts--with girls of all ages.
Before Hodson created her GP stickers, she says, “All the stickers were purely aimed at men. There was nothing out there for urban girls, no cute artwork or art form.”
She originally designed the stickers as giveaways to hype her company. Later, after demand mushroomed, she created the GP set including Girl Power girl, a fistful of purple-laminated fingernails raised in a “We Are Family, I’ve Got All My Sisters With Me” salute.
A second series will make its debut by Christmas, and shiny Girl Power T-shirts will soon be in Contempo stores.