Game Tests Viewers’ Memory of Ad Slogans
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Washington Post
Name the products that used this advertising slogan: “Cleans teeth and freshens breath naturally.” Or this one: “Good to the last drop.” Richard, Sheryl and Bettie Levy know the answers (Milk Bone dog biscuits and Maxwell House coffee). The Bethesda, Md., family members invented a new question-and-answer game, Ad Mania. So far about 100,000 copies of the Trivial Pursuit-style board game have been printed and more are expected to be produced before Christmas.