Ad Ratings
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Visa credit card services ran more commercials than any other advertiser in national network and cable TV markets during sports programming for the week of Nov. 3-9:
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Product Household rating* Ads shown Visa credit card services 168.0 98 Dodge Durango trucks 148.2 34 Miller Lite beer 140.4 76 McDonald’s fast food 114.8 57 MCI Communications phone services 90.9 86 Budweiser beer 89.8 43 Burger King fast food 88.1 55 “The Jackal” movie 80.8 26 Nasdaq online services 75.7 18 Coors light beer 68.7 67
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* Each rating point represents 980,000 TV homes.
Source: Nielsen Media Research, Monitor-Plus service
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