Exec Expects Plunge in Network TV Spending
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The head of the biggest U.S. advertising agency expects to see a staggering decline in spending on network television commercials, even worse than most of the negative expectations for the medium.
Bob Jeffrey, chief executive of ad firm J. Walter Thompson, said the share of dollars spent by advertisers on network TV could decline by half over the next five years.
“I think companies that now spend 70[% to] 80% in network TV, in five years I think you could see it go down to 30[% to ] 40%,” Jeffrey said.
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