Photos: Hot Property | How the right words in listings can boost a home’s sales price
Listings that included the words “solar panel” sold for up to 40% more than expected among entry-level homes but only 13% more among higher-tier homes, a study found.
(Stephan Savoia / Associated Press)
Want a solid sales boost? Homes with “exposed brick” in listings sold two weeks faster in 2016-2017 than those that did not include the descriptor. But don’t bother with “luxurious.”
(Michael Robinson Chavez / Los Angeles Times)
Home buyers are often hungry for listings mentioning a pizza oven, a feature that can earn sellers 26% more.
(Wally Skalij / Los Angeles Times)
When touting features, price points matter. The words “fire pit” fetched entry-level homes a 25% premium. For top-tier homes, that advantage dropped to 4%.
(Ricardo DeAratanha / Los Angeles Times)