Hyatt a comfort to coffers
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In describing the newly opened Hyatt Regency Huntington Beach
Resort & Spa, owner Steve Bone uses two words: comfortable luxury.
With ocean views, a few top-flight top rooms, touches like the
hand-blown Venetian glass chandeliers and the lagoon-style pool, it
is easy to see how guests -- whether there for business or pleasure
-- will be soaking in Bone’s depiction.
Those words could apply as well to how officials in Huntington
Beach City Hall will be feeling while cashing the money the resort is
expecting to generate.
Estimates for the bed tax revenues over the first three years are:
$700,000, $1.8 million and $2 million. Add to that $1 million in
annual revenue because the resort is in a redevelopment area, annual
rent payments to City Hall of $25,000, $75,000 and $150,000 in the
first three years of the project’s existence and $125,000 a year in
sales tax. Then, in 2005, the city is eligible to collect 3% of the
resort’s gross revenue, which is expected to top $25 million per
year.
It is enough to make a budget-battered city feel at least a brief
sense of well-being.
Others may still need convincing. The resort is the latest in a
string of controversial changes being made to Huntington Beach,
especially in and near Downtown. The proposal for the Strand north of
the pier is the next.
These changes being touted by city leaders are necessary
improvements to keep Surf City an attractive destination for tourists
and visitors. That point is difficult to dispute. But opponents who
miss the city’s more rough-and-tumble days see a loss of “soul” in a
city they don’t quite recognize, and one that they don’t find as
inviting.
Progress, of course, is rarely easy. It is therefore up to city
leaders, as well as those businesses involved, to explain their case
continually to residents so the benefits, and the needs, for change
are clear.
In the case of the Hyatt, the financial rationale is obvious. Add
to that the lack of a comparative center or resort in the area, and
it is easy to see how the city stands to win with the Hyatt’s
opening.
It is progress, after all. But in moving ahead, whatever touches
can be kept, or even made better, will always be welcomed.
Happily, there seem to be plenty of touches at the Hyatt that are
luxuriously comforting.
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