Pepsi’s Salty View of Coke’s Saccharine
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Peter Sealey, senior vice president and director of global marketing for Coca-Cola, was speaking expansively this week of the soft drink giant’s worldwide familiarity. “Coke is the most ubiquitous product on Earth,” Sealey said, “and Coca-Cola is the second-most-recognized term, after OK. “ Sniffed spokesman Andrew Giangola of rival Pepsi: “We’ll continue to put our syrup in our soft drink and not in our words.”
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