* Television: The hit NBC comedy series...

* Television: The hit NBC comedy series “Seinfeld” likes to boast that it is about “nothing,” but one thing seems certain: The show will be about Big Money when its reruns are sold into syndication. Columbia TriStar TV Distribution is expected this week to begin its marketing campaign for the 86 episodes already produced, and most observers think “Seinfeld” has a good chance of commanding more than $1 million per episode. When ad barter is included, “Seinfeld” could gross well in excess of $100 million. Columbia is believed to get about a one-third distribution fee, with the balance (after deficits are recovered) going to producer Castle Rock Entertainment. Comedian and star Jerry Seinfeld is also said to be in for a generous cut.