OTHER NEWS - March 23, 1994

Burger King Taps Ammirati: Still in search of a successful advertising image, the Miami-based fast-food chain handed the creative portion of its $180-million advertising account to the New York agency Ammirati & Puris. Burger King’s current agency, D’Arcy, Masius, Benton & Bowles, will continue to handle media buying. Ammirati is perhaps best known for the ads it created for former client Club Med. The new Burger King ads, which are expected to refocus on promoting the chain’s hamburgers, will air by late summer.