Warner Bros. Names TV Assets Unit President

Time Warner Inc.’s Warner Bros. unit named Bruce Rosenblum as president of a new division that oversees the company’s television assets.

Burbank-based Warner Bros. Television Group includes worldwide TV production and distribution and the WB network, which Time Warner owns with Tribune Co., which also owns the Los Angeles Times.

Rosenblum, 47, has been executive vice president at Warner’s film studio since 1999 and will continue reporting to Warner Chief Executive Barry Meyer.

The company is combining its TV assets as the WB TV network, which was co-founded in 1995 by Rosenblum, seeks to broaden its audience toward the older end of its 18-to-34-year-old target after two years of declining ratings.