Pedal or Not at a glance
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Pedal or Not Inc. at a glance
Business: Offers guided, electric-bike tours of Santa Monica and Venice
Founded: 2010
Owners: Barb and Stephen Wittels
Employees: 1 or 2 part-timers during summer months
Revenue: $16,000 (2010)
Goal: Increase advance bookings and diversify customer sources
Source: Pedal or Not Inc.
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